Helping Visionary Leaders Turn Challenges into Growth Opportunities.

My name is Leo Welder, and I help visionary leaders turn challenges into growth opportunities.

I’m a 3-time Co-founder and business operator with nearly 20 years of leadership in fast growing businesses. I’ve served in virtually every leadership role, giving me a unique ability to see how financial strategy, team dynamics, and operations intersect.

Today, I work directly with founders and leadership teams to bring clarity to complexity—whether that means aligning leadership around a shared vision, refining your financial strategy, improving communication, or strengthening how your organization executes.

My approach is hands-on, focused, and tailored to where I can add the most value—helping you move forward with alignment, momentum, and confidence.

If these Issues hit a little too close to home, we should talk…

Leadership Misalignment

Members of the leadership team are pulling in different directions—unclear roles, competing priorities, and a lack of shared vision are stalling progress and creating friction at the top.

No Operating Rhythm

There’s no consistent structure to how the leadership team plans, meets, and holds each other accountable. Everyone’s working hard, but it’s not always in sync.

Communication Breakdowns

Key messages get lost or misunderstood. Important decisions stall. As the team grows, communication gaps widen—making alignment harder and execution slower.

Lack of Focus

The team is busy but not aligned on what matters most. Opportunities are chased without a clear filter.

Wrong People in Key Seats

Some team members are great people—but not the right fit for their roles. Without the right structure and honest evaluation, accountability slips and growth slows.

Financially murky

The numbers are available, but not actionable. Leaders struggle to make confident decisions, because they don’t have clear financial visibility.

"Leo brought humanity, compassion, humor, insight, and commiseration into the daunting task of growing a business as a new leader. Not just simplifying complex systems into understandable processes with actionable metrics, Leo's experience means he almost always has an example of a time, as a leader, that he has faced similar challenges and can offer his narratives as fables you can choose to learn and grow from as you see fit. Leo helped guide not just me, but our entire organization through that uncertainty into a new chapter. I can't promise Leo is the silver bullet for your organization, but I can tell you he has been for ours!"

-Dave Carapetyan, CEO, Rally Ready Driving School

What I can’t / won’t do:

  • Run your business for you

  • Advise you on an IPO

  • Decide the vision for your company

  • Give design advice (I’m colorblind)

  • Lie to make you feel good

  • Be your bookkeeper or accountant (but I know people who will)

  • Sing or dance particularly well

What I can / will do:

  • Deliver 10x more value than I charge

  • Increase team focus by eliminating distractions

  • Align your team with the company’s vision and strategy

  • Plan and execute mission-critical projects

  • Evaluate and optimize team performance

  • Provide financial analysis and actionable insights

  • Advise on entity structure and financing growth

  • Assess business development strategies and identify high-value opportunities

  • Navigate complex problems with experienced guidance

  • Recommend top professionals when replacements are needed

  • Keep meetings productive and enjoyable

"We brought Leo on to assist with a multifaceted project focused on the cannabis testing industry. Leo drove the project forward with well-defined goals, efficient communication, and extensive expertise in the cannabis testing industry. Leo exceeded our expectations, and we had a great experience working with him."

-Nico Richardson, CEO, Texas Original

My Experience is my product

  • 1999: Founded Rock'A'Fellas

    The start of my entrepreneurial journey. Great "experience" ROI. Not so great "actual" ROI.

  • 2004: Acton MBA in Entrepreneurship

    Completed an MBA program where I learned best in class entrepreneurial skills from VC partners and highly successful entrepreneurs.

  • 2007: Co-Founded Zilker Ventures

    Co-Founded my first highly successful startup. Served as COO & CFO. Dealt with everything from initial proof of concept to IP litigation.

  • 2016: Co-Founded Eterneva

    Second successful startup. Served as COO, CFO, and built online revenue generation engine. Achieved $1M in sales in first 18 months. BizJournal

  • 2018: Co-Founded Veda Scientific

    Built a highly regulated analytical testing lab, where I served as CEO & CFO. The business ultimately failed, thus teaching me some of the most painful, but valuable lessons in entrepreneurship.

  • 2023: Launched LJW3 Consulting

    The start of my career as a strategic business consultant, where I share everything I learned in the boxes before this one and the new lessons I learn everyday supporting Leaders.

How I work

Two-way Evaluation

Every engagement starts with a bidirectional evaluation. During this meeting, we’ll get to know each other, and we’ll go through a list of questions that will help me understand how I can help you.

Proposal

After we meet, I’ll put together a tightly scoped proposal, focusing on quick wins first. This allows me to add significant value quickly and will be low risk to you.

Execution

Once we agree on the terms of the proposal, I will begin to execute immediately. I will stay in close contact through the engagement, and make sure we stay on the same page throughout the process.